Movies versus Cricket World Cup

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Movies versus Cricket World Cup

Indians are awaiting for the summon of the ICC cricket World Cup on February 19 when India will take on Bangladesh in our first match.

Everybody is excited, oh wait, not everybody. Some are worried too. And this worried section is the box office and the film fraternity. No they aren’t worried about India’s performance at the tournament, but about the fact that audiences will stick to the matches and not go for movies.

The World Cup will end only on April 2 (with the cup in M S Dhoni’s hands hopefully!), and the box office response is expected to be slow until then (unless God forbid, India is chucked out early). That would mean that films like 7 KHOON MAAF, TANU WEDS MANU, SATRANGEE PARACHUTE, S, GAME and F.A.L.T.U. may take a hit. However, the film-makers are smart too. They have kept March empty for their release, as they know that people would be engrossed in the matches. In such circumstances, the theaters would find it profitable to screen the LIVE action form the cricketing grounds. In fact the World Cup has come as a boon for many small budget films, since they ill not competition with the big buck movies. How far will this strategy work, is something that will be revealed only every Friday. Read more at www.bollywoodchaska.com

 

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