The World Cup will end only on April 2 (with the cup in M S Dhoni’s hands hopefully!), and the box office response is expected to be slow until then (unless God forbid, India is chucked out early). That would mean that films like 7 KHOON MAAF, TANU WEDS MANU, SATRANGEE PARACHUTE, S, GAME and F.A.L.T.U. may take a hit. However, the film-makers are smart too. They have kept March empty for their release, as they know that people would be engrossed in the matches.
In such circumstances, the theaters would find it profitable to screen the LIVE action form the cricketing grounds.
In fact the World Cup has come as a boon for many small budget films, since they ill not competition with the big buck movies. How far will this strategy work, is something that will be revealed only every Friday. Read more at www.bollywoodchaska.com |
